Consumers have numerous options in regards to viewing movies at home. Two of the most popular are renting movies at the local video store and renting movies via an on the web service. An informal survey was recently conducted on a house electronics/entertainment site concerning the movie viewing habits of website visitors. The outcomes pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers that have not even tried the service.
Participants in the survey were asked numerous questions, including how often they watch movies in the home, whether or not they rent movies online, and if not, why. Nearly 28% of these responding indicated they rent movies online. Of the remaining, probably the most frequently cited reason behind not using an online movie rental service was concern which centered round the perception that online movie rental would be higher priced than the local video store. When taking a look at several scenarios it becomes evident which method tends to be more affordable.
For individuals who indicated they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the local 123movies video store would average around $7.40 whereas renting from Netflix for instance, should they chose the plan that’s a control of 2 movies monthly, would run $5.99. After getting a video at the local store an individual could have overnight or simply one week to come back the movie but an on the web rental would allow them to help keep the movie for an unlimited amount of time.
For those individuals who responded they view 1-3 movies each week, the savings would be more significant. As an example, renting 8 movies monthly would run around $29.55 at the local store and as low as $14.99 online should they find the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For those who responded they view 4 movies each week (averaged out to 16 per month) the average cost at the local store would be $59.04 while online rental would be $23.99 allowing an individual “4 out at a time” ;.Renting by way of a service like Netflix generally doesn’t limit just how many movies an individual views but rather, just how many movies they could have out at any given time. Therefore rentals are pretty much unlimited with many of the plans.
The 2nd most frequently cited reason behind not utilizing online movie rental services was that the patient rented movies on the spur of as soon as and did not plan ahead. Certainly renting movies online and receiving them through the mail wouldn’t allow anyone to decide at 6:00 p.m. that they want to see The Queen and receive it so they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which would seem sufficient in most instances.
The continuing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly using a streaming service that’s now available for a few movies. The service must be quicker than most download services as streaming allows viewing of the movie since it is streamed as opposed to waiting until download is complete. Although the full transition from the present mail delivery system to a download form of service will need time, it is clear that immediacy is only going to continue steadily to improve. It appears to be that other online movie rental services would follow suit in coming years in order to compete.