Self-published authors, however, will wonder whether it’s worthwhile to partner with a guide distributor. While you can find costs involved that could bite into your collect income from book sales by reducing your profit per book, ultimately the effect can be more books sold.
As self-published authors, we often hear that the benefit is we get to help keep most of the profit, rather than a tiny percentage, like a royalty of 5-10% with a traditional publisher. But what does “keep most of the profit” really mean?
Let’s say you paid $7.00 to print your book and contain it shipped to you, and you’re going to market it for $20.00 plus your state’s sales tax. Had that book been traditionally published and you got a 10% royalty, you’d have made $2.00 a copy (remember you didn’t have any printing costs).
In the event that you sell your self-published book directly to a person, you’re able to keep all $20.00, a profit of $13.00 per book.
By comparison, in the event that you sell through a bookstore, gift shop, and other outlet, you’ve to give the bookstore a percentage, typically 40%, though it may differ by store. At 40%, meaning you obtain back $12.00. That’s still a $5 profit and nearly a double return on your own investment.
A guide distributor will want a more impressive percentage because it’ll resell your book to a bookstore that may want 40%. Typically, book distributors want about 55%, giving them a 15% profit. Meaning you would receive $9.00 for your book, leaving you with only a profit of $2.00 (10% like your royalty could have been).
Along with that, the distributor will order books from you that you’ve to pay for to ship, and if the books do not sell, the books will undoubtedly be returned to you-frequently with bent or worn covers that make it difficult for you yourself to resell them independently. In other words, you can get books that aren’t sellable and no money from your efforts.
So why utilize a book distributor?
Because a guide distributor will get your book into multiple stores across the country. An author can only do this much on his or her own. It is possible to deliver books face-to-face to stores locally, maybe even in your state, but the expenses of gas, postage, and your time quickly make it impractical to try to market your book directly to stores outside of your area. Bookstores in the neighboring state aren’t likely even to learn about your book in the event that you don’t inform them, and even nearby bookstores may not have the ability to, or may not desire to, work with you as an individual.
Certain corporate bookstores such as for example Barnes & Noble require that their stores order only through a book distributor rather than dealing with individual authors. Other stores may just would rather order only from a vendor because it’s easier to pay for one vendor than keep track of invoices for fifty individual authors. If you’d like your book in a major bookstore chain, you’ll desire a distributor.
Will book distributors market your book to these stores? No, they won’t individually talk to each store about your book, but they regularly produce catalogs that may have your book listed. These catalogs head to tens of thousands of bookstores in the united states, and while your book is competing with the a huge selection of other books in the catalog, or at least the few dozen in the same category as yours, your book is more probably be seen by more decision makers in more bookstores than you may have done on your own own.
Furthermore, bookstores tend to be leery of self-published authors because they believe self-published authors may not know industry basics such as the dependence 총판모집 on an ISBN number. A guide distributor will not promote a guide that doesn’t meet industry standards so being in a vendor catalog lets bookstores know your book looks “professional.”
Your book remains one of hundreds in the catalog, but sometimes distributors have special catalogs, like a regional catalog that may market your book to its target regional audience. You can even take out ads in the catalogs. Ads may cost anywhere from about $50 to a couple hundred dollars, but if you receive enough orders, the ad will probably pay for itself.
If you’re still unsure whether you need to utilize a book distributor, give it a try. Contracts are generally only for a year or two and most distributors will undoubtedly be ready to negotiate the contract somewhat.
The major distributors to choose from are Partners, Ingram, and Baker & Taylor, but smaller distributors exist that handle only specific regions or specialize in distributing specific forms of books. Do a little research online and talk to your local bookstores to find out which distributors they choose and what they would recommend.