Social media… it’s most of the rage today! It is increasingly learning to be a more integral element of people’s everyday lives, especially now that folks can carry the world in their pockets with cellular phones which can be Web enabled and have data packages. Since there are now over two billion people — nearly one-third the entire world’s population — connected via social media marketing, it is becoming crucial, even critical, for businesses to take advantage of the huge potential given to them by social media. People who neglect to take advantage of this trend do so at their very own peril!
Dejavu All Over Again!
Some say we’re seeing the repeat of trends we saw at the turn of the century… throughout again. Although Internet as a communication tool began October 29, 1969, celebrating the initial communication between two distant computers, Tim Berners-Lee invented the World Wide Web in March of 1989, giving us the hyper-text markup language (HTML) that enables pages, links and browsers used all over the world to connect to each other. In the year 2000, the Web as we realize it absolutely was a mere eleven years old. Businesses were beginning to realize that the Internet was becoming bigger and bigger and was moving beyond the military (its original user), academia and business, and increasingly into people’s homes (and now… even their pockets!) Online shopping was gradually gaining on brick and mortar retail, competing more and more for shoppers’ dollars. Businesses that took benefit of the trend became more successful, whereas the ones that didn’t suffered as their competitors beat them in the internet marketplace.
Good examples which have made the headlines recently include Borders Books and Blockbuster Video. Borders didn’t believe the Web would become as big as it’s and was soon upstaged by Amazon, who began using their online platform for books and now sell more or less everything. smm reseller panel Blockbuster Video, once seen in so many communities, has closed so many of their brick and mortar stores since Netflix came on the scene. Had it not been for Dish Network stepping in, most Blockbuster stores could have had to close. Now their wanting to win back Netflix customers angered over recent fee hikes. Blockbuster is hoping to remain viable and relevant making use of their newest program.
Return on Investment… Bang for Your Buck!
The main point is that we’re seeing the same trend running a business today with regard to social media. Business is beginning to “humanize” and get back to that “get-to-know-you” feel of hometown businesses where business owners and customers often actually connect on an individual basis. Social media marketing is helping to generate this personal feel on a bigger scale now, in the sense that folks can stay digitally more connected than ever… whilst they “cocoon” in their homes/offices and have less face-to-face communication.
While we could argue the ill social effects of the social trend, businesses can’t ignore it. By the nature of what they do, those involved with network marketing, a.k.a. affiliate marketing or multi-level marketing, certainly can’t ignore it as a key tool for building down lines and expanding their business beyond their warm market of family and friends, lots of whom may or might not be interested in a home-based business or work-at-home business opportunity, however quickly growing that trend is. The social media marketing explosion is getting more and more attention. Business leaders are talking about it, authors are writing about it, and some say it’s just the beginning.
Business trend experts like Gary Vaynerchuk, author of The Thank You Economy, say that we’re seeing the “calm prior to the social media marketing storm” (see the hyperlink to his MSNBC interview on YouTube at the conclusion of the “LinkedIn” discussion below. It’ll blow the mind what this person knows and envisions about the energy of social media marketing for business!). Many people available world haven’t yet jumped into social media. They’re sizing it down and calculating the return on investment… not realizing that the longer they wait, the more they stand to get rid of out on the enormous potential of being able to obtain brand, product(s), and service(s) out facing potentially huge numbers of people in an exceptionally inexpensive way in comparison to traditional print and TV advertising media. Branding, name recognition, market share growth, customer loyalty, brand ambassadorship… are important goals of business enhanced via social media.
But We Have a Website!
Individual entrepreneurs, companies large and small, organizations, network marketers, affiliate programs, even nonprofit organizations that think that having an internet site is sufficient of an on the web presence nowadays are sorely mistaken. Since so many current and potential customers and clients are engaged in social media marketing, they’re coming to anticipate more and more that businesses and organizations they keep company with is likewise able to engage with them on social media marketing platforms. This worldwide recession we’re in is making social media marketing platforms more important to keep relevant… to keep up a presence, build customer loyalty, and just survive.
I’m Broke… I Have a Limited Budget!
Those on a limited marketing budget will see out that social media marketing marketing is extremely cost-effective, with a great return on investment in comparison to traditional, non-trackable types of advertising. Having a member of staff devote even element of his/her time keeping social media marketing current is really worth your time and effort and expense in the added, perceived value it can create, providing information about your products, services, news, sales, deals, etc., and potentially increasing your customer/client base tremendously in the process.
Blogging, like, is an easy way to generate an outreach program for your brand, company, organization, etc., that’ll not only raise awareness of who you’re and everything you do, but raise your credibility with an ever-growing, social-media-savvy public. They will have the ability to share both positives and negatives about their experience with your products and/or service, especially if you answer them. They will develop more confidence in your brand, feel more connected to you, and develop more loyalty. They will more likely become the willing ambassadors for your brand, product, or service you want them to be! Also… those who DO have an internet site, which is normally used to supply information, take orders, etc., will most likely see increased traffic on their sites which can lead to increased sales… and an increase in your return on the investment you manufactured in your social media marketing campaigns. Additionally is that most social media marketing platforms can be found FOR FREE, or with little actual monetary investment highly relevant to other styles of traditional advertising, and with greater return on investment.
A Growing Trend… Better Jump On the Bandwagon!
Some estimate the amount of social media marketing sites at 30,000 and growing by 300 new sites a month! So, to avoid the pitfalls of starting at the wrong place, the best places to begin are with the present top giants, like Facebook, YouTube, Twitter and LinkedIn. You want your visitors to get to know you first. You intend to share useful information with them… information that’s educational, informative, entertaining, even funny… but valuable You don’t want to do outright selling of one’s goods and services in social media marketing, which is more for engaging your visitors or potential customers. You intend to lead your visitors to your website, and that’s where you can do your selling!